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Department of Communication Majors

Students pursuing a Bachelor of Arts degree in the Department of Communication may select from one of four majors. Additionally, students are required to have a minor outside of their major.

The department offers four undergraduate majors:

  1. Bachelor of Arts in Advertising and Public Relations
  2. Bachelor of Arts in Communication Studies
  3. Bachelor of Arts in Digital Film and Television Production
  4. Bachelor of Arts in Journalism (Broadcast and Multimedia)

To qualify for an undergraduate degree a student must complete a minimum of 120 approved semester hours, meet the University's general education requirements, meet the requirements of the major, and meet any specific requirements of the college or school.

 

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Advertising and Public Relations

The advertising and public relations major is an integrated approach allowing students to choose a focus in either and courses are taken in both for a strong foundation in the field. Graduates to pursue careers as account executives, media planners, marketing and communication specialists, social media managers, public relations directors, brand managers and digital strategists.
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Communication Studies
Communication Studies allows graduates to pursue careers as human resources managers, recruiters, sales directors, healthcare counselors and non-profit directors. Students can choose to study human and organizational communication or rhetoric and culture.

 

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Digital Film and Television Production
Digital film and television production allows graduates to pursue careers as editors, videographers, producers, scriptwriters and technical directors. Students produce their own short films and television programs using high-definition equipment, and in the process, learn a broad understanding of the moving image.
Students interviewing each other with one holding a microphone.
Journalism (Broadcast and Multimedia)
A degree in journalism prepares students to tell stories making a difference. From online to on TV, a journalism degree allows students to accelerate their careers as news editors, radio broadcasters, TV reporters, multimedia journalists and editors in the exciting world of both digital and broadcasting journalism.

 
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