Marketing Services

The Office of Marketing and Communications can assist you in publicizing and promoting your event. The amount of lead time it takes to produce professional marketing materials often makes a difference in how successful your event will be.

To review the services offered by the Office of Marketing and Communications — including general procedures, media relations, press releases, photography and creative services, please consult the Office of Marketing and Communications section of the USA Brand Guidelines.

Before contacting our office to request assistance, please prepare answers to the following questions, which we will discuss during an initial meeting. When you’re ready to meet, please send an email to marcomm@southalabama.edu.

Event Publicity Information

• Who is your target audience? This will help us assist you with focusing on reaching the highest number of prospective attendees.
  

  Internal Audiences Faculty Staff Parents Students Alumni

  External Audiences Professional groups Civic groups Non-profit organizations General public Business community

• What is the goal and intention of your event? Be as specific as possible.
   
• Who is your spokesperson? Please identify a spokesperson for your group, department or event. This person should be able to articulate the event’s purpose and goals to media.
   
• Do you want external media coverage, either before or during the event? Certain news and events may generate coverage or interest from external media outlets. Marketing and Communications will pitch your news idea to the news media, and if necessary arrange interviews.