Brand Guidelines

One key to enhancing the visibility and reputation of USA is a consistent approach to marketing and communications. Consistency in the messages, content and design of our marketing materials provides a recognizable and memorable presence for the University in the minds of the people and organizations with whom we seek to communicate.

The USA Brand Guidelines are a toolkit. The guidelines are not designed to inhibit creativity or expression. Rather, the guidelines are meant to provide a solid and standardized foundation upon which all USA departments, programs and units can build their marketing and communications plans and materials. Following these brand guidelines will help the University of South Alabama present its messages in a manner that people will both respect and remember.

These guidelines govern the appropriate use of the USA Brand messages, logo, colors and typefaces. They explain how to apply these guidelines to print materials, websites, signage, stationery and other materials. If you have additional questions, please contact the Office of Marketing and Communications at marcomm@southalabama.edu.

The guidelines are designed to be a reference book, in which users can turn directly to the relevant chapter. You may access the guidelines by:

• Downloading a PDF copy of the Brand Guidelines.
• Ordering a spiral bound, full-color copy of the Brand Guidelines from USA Publication Services at publink@southalabama.edu. Cost per book is $25.
• Clicking on the links in the Table of Contents below to open that section of the manual in your web browser.