Dr. Joe F. Hair, Jr.

Dr. Joe F. Hair, Jr.

Distinguished Professor of Marketing
Director of Ph.D. in Business Administration Program

Research Interests

Dr. Hair's research interests include Multivariate Data Analysis, Sales & Sales Management, and Marketing Research.


  • PhD, University of Florida
  • Masters of Arts, University of Florida
  • Bachelor of Arts, University of Florida


Dr. Hair is Director, Ph.D. Program in Business, and Cleverdon Endowed Chair of Business, Mitchell College of Business, University of South Alabama, U.S.A. Joe is ranked #1 globally in Multivariate Data Analysis, Structural Equation Modelling, and Marketing (Google Scholar, August 2022). His career citations exceed 318,000 and his H-Index and I-10 index are 105 and 424, respectively. Joe has published over 95 editions of his books, including Multivariate Data Analysis, Cengage Learning, U.K., 8th edition 2019; Essentials of Business Research Methods, Routledge, 4 th edition 2020; A Primer on Partial Least Squares Structural Equation Modeling, Sage, 3 rd edition, 2022; A Primer on Partial Least Squares Structural Equation Modeling: R Version, Springer, 2022; Marketing Research, McGraw-Hill, 6 th edition, 2023, and Essentials of Marketing Analytics, McGraw-Hill, 2021. He has also published  160+ articles in scholarly journals such as the Journal of Academy of Marketing Science, Journal of Marketing Research, Organizational Research Methods, Harvard Business Review, European Journal of Marketing, Journal of Family Business Strategy, European Management Journal, and many others.

He is a Distinguished Fellow of the Academy of Marketing Science, the Society for Marketing Advances, and Southwestern Marketing Association. He has been retained as a consultant for numerous companies in a variety of industries, as well as by the U.S. Department of Agriculture and the U.S. Department of Interior. He also has provided expert testimony, most often in the areas of marketing, advertising and promotions, entrepreneurship, and statistical and economic analysis, and has planned/presented executive development and management training programs. Finally, he is regularly invited to make keynote presentations on research techniques, business analytics, and marketing issues for organizations in the U.S., Europe, Asia, Australia, Africa, South America and selected other countries.