Digital Marketing Boot Camp

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7:30 am – 12:30 pm | Cost: $199 | Presented by: USA Mitchell College of Business

Friday, May 4 | Mitchell College of Business


Our world’s digital landscape is constantly changing, and in many ways, becoming more difficult to navigate. We will teach you digital world marketing fundamentals that are essential to growing your brand and reaching consumers in today’s dynamic digital marketing age.

The Digital Marketing Boot Camp is a half-day foundation course designed to provide the basics of how to efficiently promote your business and brand online. Anyone interested in learning how to benefit from strategic and efficient on-line branding should attend. No matter if you work for a small or large business, practice medicine, real estate, accounting, law, or work in any type of sales arena, this program will work for you. 

​The Digital Marketing Boot Camp ​has ​been ​approved ​for ​3 ​continuing ​education ​credit ​hours ​by ​the ​Alabama ​Real ​Estate ​Commission. ​

In this half-day seminar, you will learn to:


What you will learn in a half day seminar


7:30 AM Breakfast
8:00 AM Keynote Kickoff (Online Branding)
8:15 - 8:30 AM Break
8:30 - 9:30 AM Session
9:30 - 9:45 AM Break
9:45 - 10:45 AM Session
10:45 - 11:00 AM Break
11:00 AM - 12:00 PM Session
12:00 - 12:15 PM Break
12:15 - 12:30 PM Keynote Send off (Closing Remarks)
Sessions: Digital Presence, Social Media, Online Advertising



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Boot Camp Summary

▼   Session: Digital Presence
Author & Presenter: Marianne Loes, Marketing Instructor, University of South Alabama
Length: 1 hour
Summary: How to set up your website so that your business is easily and quickly found on Google or other search engines; how to effectively communicate with your audience via email.
▼   Session: Social Media
Author & Presenter: Shellie Teague, Executive Director, Mobile Arts Council
Length: 1 hour
Summary: How businesses can use social media professionally, strategically and efficiently, rather than wasting money just because others are doing it.
▼   Session: Online Advertising
Author & Presenter: Rachel Smith, Program Manager, Google
Length: 1 hour
Summary: How cost-efficient online ads can strategically help reach your target audience without paying for wasted coverage.


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