University Bulletin 2022-23

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Advertising and Public Relations (BA)

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General Education Requirements (53-57 Hours)

Area I - Written Composition (2 Courses, 6 Hours)

  1. 3 hours:  EH 101

  2. 3 hours:  EH 102

Area II - Humanities & Fine Arts (5 Courses, 15 Hours)

No more than six hours from any one discipline.

  1. 3 hours:  CA 110

  2. 3 hours from:  EH 215, EH 216, EH 225, EH 226, EH 235, EH 236

  3. 3 hours from:  ARH 100, ARH 103, ARH 123, ARS 101, DRA 110, MUL 101

  4. 6 hours from:  AFR 101, ARH 100, ARH 103, ARH 123, ARH 203, ARS 101, CLA 110, DRA 110, EH 215, EH 216, EH 225, EH 226, EH 235, EH 236JHS 101, JOU 252, LG 101, LG 102, LG 111, LG 112, LG 121, LG 122, LG 131, LG 132, LG 141, LG 142, LG 151, LG 152, LG 153, LG 171, LG 172, LG 173, LG 201, LG 202, LG 211, LG 212, LG 213, LG 221, LG 222, LG 231, LG 232, LG 234, LG 241, LG 242, LG 251, LG 252, LG 271, LG 272, LG 273, LGS 101, LGS 102, LGS 106, LGS 107, LGS 110, LGS 111, LGS 171, LGS 172, LGS 201, LGS 202, LGS 206, LGS 207, LGS 210, LGS 211, LGS 271, LGS 272, MUL 101, PHL 110, PHL 120, PHL 121, PHL 131, PHL 220, PHL 231, PHL 240, REL 100, REL 200, REL 201

Area III – Natural Sciences & Mathematics (3 Courses & Labs, 11-14 Hours)

  1. 3-4 hours from:  MA 110, MA 112, MA 113, MA 115, MA 120, MA 125, MA 126, MA 227, MA 237, MA 238

  2. 8-10 hours from:  AN 121 & AN 121L, BLY 101 & BLY 101L or BLY 121 & BLY 121L, BLY 102 & BLY 102L or BLY 122 & BLY 122L, BMD 110, BMD 111, CH 101 & CH 101L, CH 103 & CH 103L, CH 131 & CH 131L, CH 132 & CH 132L, GEO 101 & GEO 101L, GEO 102 & GEO 102L, GY 111 & GY 111L, GY 112 & GY 112L, MAS 134 & MAS 134L, PH 101 & PH 101L, PH 104 & PH 104L, PH 114 & PH 114L, PH 115 & PH 115L, PH 201 & PH 201L, PH 202 & PH 202L

Area IV – History, Social & Behavioral Sciences (4 Courses, 12 Hours)

No more than six hours from any one discipline.

  1. 3 hours from:  HY 101, HY 102, HY 121, HY 122, HY 135, HY 136

  2. 9 hours from:  AN 100, AN 101, CA 100, CA 211, CJ 105, ECO 215, ECO 216, GEO 114, GEO 115, GS 101, HY 101, HY 102, HY 121, HY 122, HY 135, HY 136, IS 100, IST 201, NAS 101, PSC 130, PSY 120, PSY 250, SY 109, SY 112

Area V – (3 Courses, 9-10 Hours)

  1.  Foreign Language. 6 hours from any one group:

    LG 101 & LG 102, LGS 106 & LGS 107, LGS 110 & LGS 111, LG 111 & LG 112 or proficiency test or LG 113, LG 121 & LG 122, LG 131 & LG 132 or proficiency test or LG 134, LG 141 & LG 142, LG 151 & LG 152 or proficiency test or LG 153, LG 171 & LG 172 or LG 173, LGS 171 & LGS 172

    Students may fulfill the foreign language requirement by passing a proficiency test offered by the Department of Modern and Classical Languages at the level equivalent to the second semester of the foreign language sequence, or by passing another test (e.g., AP (Advanced Placement) or CLEP (College Level Examination Program) at the equivalent level). Students who pass a proficiency test at the level equivalent to first semester of the foreign language sequence are required to complete only the second semester and will fulfill the foreign language requirement with 3 credit hours of course work. 

  2. Natural Sciences/Math. 3-4 hour lab science or math/stat course from:

    AN 121 & AN 121L, BLY 101 & BLY 101L or BLY 121 & BLY 121L, BLY 102 & BLY 102L or BLY 122 & BLY 122LBMD 110, BMD 111, CH 101 & CH 101L, CH 103 & CH 103L, CH 131 & CH 131L, CH 132 & CH 132L, GEO 101 & GEO 101L, GEO 102 & GEO 102L, GY 111 & GY 111L, GY 112 & GY 112L, MAS 134 & MAS 134L, PH 101 & PH 101L, PH 104 & PH 104L, PH 114 & PH 114L, PH 115 & PH 115L, PH 201 & PH 201L, PH 202 & PH 202L,  ST 210, MA 113- 299 (except 201 and 202).

     

_________________________

Students must complete a 6 credit-hour sequence either in literature (Area II – EH 215 & EH 216, EH 225 & EH 226, or EH 235 & EH 236) or history (Area IV – HY 101 & HY 102 or HY 135 & HY 136 or HY 121 & HY 122).

All undergraduates must complete two designated writing credit (W) courses, at least one of which must be in the student's major or minor. 

Major Requirements (42 Hours)

Communication Core (3 Courses, 9 Hours)

  1. CA 101, CA 260, CA 300

Major Core (5 courses, 15 Hours)

  1. APR 221, APR 224, APR 271, APR 324W, APR 485

Advertising Emphasis (6 Courses, 18 Hours)

  1.  APR 321, APR 322, APR 487 (required)

  2.  APR 371, APR 384, CA 445, CA 455, APR 470, APR 471, APR 474, CA 496  (Choose 3)

Public Relations Emphasis (6 Courses, 18 Hours)

  1. APR W Public Relations, APR Special Topics in Public Relations, APR 486 (required)

  2. APR 323, APR 325, APR 326, APR 371, CA 445CA 455, APR 470, APR 471, CA 496 (Choose 3)

 

APDR Minor Requirements (18 Hours)

 Minors in ADPR must complete a total of 18 hours including CA 101 and APR 221 or APR 224 and may choose 4 additional Upper Division APR courses.


 

 

  

Advertising and Public Relations (BA):  Advertising Emphasis (120 Total Hours)

First Year - Fall Semester

Course ID Course Description Hours
CAS 100 First Year Experience 2
EH 101  English Composition I 3
CA 110 Public Speaking 3
Math *Area III, A 3
CA 101 Introduction to Media 3
     
      Total Hours 14 

First Year - Spring Semester

Course ID Course Description Hours
EH 102 English Composition II 3
Literature *Area II, D 3
CA 220 (W) Writing for Communication Media 3
Lab Science *Area III, B 4
History  *Area IV, A 3
     
      Total Hours 16 

Second Year - Fall Semester

Course ID Course Description Hours
Language *Area II, B 3
Lab Science *Area III, B 4
APR 224 Public Relations Principles 3
CA 260 Digital Writing and Production 3
Fine Arts *Area II, C 3
     
      Total Hours 16 

Second Year - Spring Semester

Course ID Course Description Hours
Language *Area II, B 3
APR 221 Advertising Principles 3
History/SBS *Area IV, B 3
Lab Science *Area III, B 4
APR 271 Strategic Publication Design 3
     
      Total Hours 16 

Third Year - Fall Semester

Course ID Course Description Hours
CA 300 Fundamentals of Communication Research 3
APR 321  Media Planning 3
APR 324 (W) Strategic Writing 3
History/SBS *Area IV, B 3
Humanities/Fine Arts *Area II, E 3
     
      Total Hours 15 

Third Year - Spring Semester

Course ID Course Description Hours
Humanities/Fine Arts  *Area II, E 3
Advertising choose ***Advertising elective 3
Minor **Minor course 3
Minor **Minor course 3
Minor  **Minor course 3
     
      Total Hours  15

Fourth Year - Fall Semester

Course ID Course Description Hours
History/SBS *Area IV, B 3
APR 485 Cases in Strategic Communication 3
Advertising Choose Advertising Elective 3
Minor **Minor course 3
Minor **Minor course 3
      
      Total Hours 15

Fourth Year - Spring Semester

Course ID Course Description Hours
Elective ****Elective hours 3
Humanities/Fine Arts *Area II, E 3
APR 487 Student Agency 3
 Advertising Choose ***Advertising elective 3
Minor **Minor course 3
     
      Total Hours  15
Notes
* See Degree Requirements
**All Arts and Sciences majors require a minor between 18 and 24 hours. This plan incorporates a 18 hour minor.
***Courses may be selected from APR 371, APR 384, CA 445, CA 455, APR 470, APR 471, CA 496
****The number of elective hours required will depend on the number of hours required by your minor. Work with your advisor to determine the number of elective hours you must take.

Advertising and Public Relations (BA): Public Relations Emphasis (120 Total Hours)

First Year - Fall Semester

Course ID Course Description Hours
CAS 100 First Year Experience  2
EH 101 English Composition I 3
CA 110 Public Speaking 3
Math *Area III, A  3
CA 101 Introduction to Media 3
     
     
      Total Hours  14

First Year - Spring Semester

Course ID Course Description Hours
EH 102 English Composition II 3
Literature *Area II, D 3
Language *Area II, B 3
History *Area IV, A 3
     
      Total Hours  12

Second Year - Fall Semester

Course ID Course Description Hours
Language *Area II, B 3
Lab Science *Area III, B 4
APR 224 Public Relations Principles
CA 260 Digital Writing and Production 3
Fine Arts *Area II, C 3
     
     
     
      Total Hours  16

Second Year - Spring Semester

Course ID Course Description Hours
Language *Area II, B 3
APR 221 Advertising Principles 3
History/Social and Behavioral Sciences *Area IV, B 3
Lab Science *Area III, B 4
APR 271 Strategic Publication Design
     
      Total Hours 16 

Third Year - Fall Semester

Course ID Course Description Hours
CA 300 Fundamentals of Communication Research
APR Topics Public Relations 3
APR 324 (W) Strategic Writing 3
History/Social and Behavioral Sciences *Area IV, B
Humanities/Fine Arts *Area II, E
     
      Total Hours  15

Third Year - Spring Semester

Course ID Course Description Hours
Humanities/Fine Arts *Area II, E 3
Public Relations choose ***Public Relations elective  3
APR W Public Relations Writing 3
Minor **Minor course 3
Minor **Minor course 3
     
     
     
      Total Hours 15 

Fourth Year - Fall Semester

Course ID Course Description Hours
History/Social and Behavioral Sciences *Area IV, B 3
APR 485 Cases in Strategic Communication
Public Relations choose ***Public Relations elective 3
Minor **Minor course 3
Minor **Minor course 3
     
      Total Hours 15 

Fourth Year - Spring Semester

Course ID Course Description Hours
Minor **Minor course
Humanities and Fine Arts *Area II, E
APR 486 Strategic Campaigns
Public Relations choose  ***Public Relations elective
Minor **Minor course 3
     
      Total Hours  15
Notes
*See Degree Requirements
  **All Arts and Sciences majors require a minor between 18 and 24 hours. This plan incorporates an 18 hour  
***Courses may be selected from APR 323, APR 325, APR 326, APR 371, CA 445, CA 455, APR 470, APR 471, CA 496
****The number of elective hours required will depend on the number of hours required by your minor. Work with your advisor to determine the number of elective hours you must take.

Department of Communication website
https://www.southalabama.edu/colleges/artsandsci/communication/index.html

Effective communication is necessary in all industries to build and maintain relationships and also convey information to diverse audiences. According to the U.S. Bureau of Labor Statistics, communication and media occupations are projected to grow 14 percent by 2030 resulting in 151,500 new jobs. 

The Department of Communication at the University of South Alabama prepares students to be communication decision makers, problem solvers, writers, editors, policy makers, advertisers, public relations professionals, filmmakers, social media managers, reputation managers, nonprofit directors, videographers, producers, screenwriters, radio broadcasters, TV reporters, public information officers and creative directors. 

The department’s undergraduate program prepares students for dynamic careers in traditional and new fields by providing the right balance of practical, professional and theoretical expertise. Students are trained to be independent, critical thinkers who uphold the highest ethical standards as communication leaders in a global society. 

Given this purpose, the department attempts to meet individual performance and career needs with a flexible curriculum. Classes are focused on student interests and professional goals through creative, hands-on and out-of-classroom involvement. 

The department also offers a Master of Arts in Communication integrating theoretical and research components of mass, interpersonal, and organizational communication, preparing students for work and further academic studies in a lively intellectual environment. The small program size permits students and faculty to work closer together as a community of learners. The program accepts students with a variety of undergraduate degrees and professional experiences.